A home-based beauty salon may be difficult to advertise, but it’s not impossible. Here are the top ways you can make your salon outshine your competitors.
Running a home-based beauty salon may seem convenient, but it’s hard for customers to find and trust. People often associate the term “home-based” with “cheap” and “unprofessional.” The only way to undo that is to prove them wrong with your exceptional service. Once you’re at the top of your game, follow these marketing strategies to spread the word and get more clients through your door.
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Have a professional website
The first step to promoting any enterprise is to have an up-and-running website. Make sure it looks professional and is fast to load. Your website is the first place people would visit, so it should be at par or more impressive than other salons based on commercial property. If you’re running a discount, put it up on a beauty salon flyer and pop it down on your website’s home page. If you don’t want to hire a website developer, you could design your website on Wix or Squarespace. There won’t be any coding involved — just a drag-and-drop feature to customize your website’s layout.
Engage with your audience on social media
Social media marketing is the best channel to advertise your home-based beauty salon because all the people are hanging out there. But you need to pick the right platforms first. We recommend Facebook and Instagram because they’re the most-used social media platforms, and Instagram is specifically suited for all things fashion. Impress the audience with high-quality pictures with superb lighting.
Customer reviews are essential
Since you’re competing with conventional salons, you must have genuine customer feedback to prove that your services outshine everyone else’s. Join review sites like Yelp or Google My Business and encourage all your customers to leave you honest feedback. To go the extra mile, you could also record a couple of customers’ video feedback and show the work you’ve done on them with a before-after picture to provide the audience with demonstrable results. Remember, there’s no shortcut to getting positive reviews. You’ll have to be a master at your craft and deal with customers kindly to get the best feedback.
SEO can do wonders for you
Search engine optimization is a process to make your website, YouTube videos, and social media pages rank higher on Google’s SERPs. The higher you rank, the more traffic you’ll get, and the better your chances are to make customers. There are several things you can do to optimize your website for SEO. For starters, search the most-used keywords on Google using Google Keywords Planner and incorporate them in your website blog, YouTube video titles or transcript, and social media posts. Secondly, include backlinks in your content wherever possible.
Stay consistent with your brand identity
Customers notice if your marketing collateral reflects your brand identity. If it doesn’t, they’ll not have the trust to take that first step and try you out for themselves. Therefore, consider how you want to present yourself to the customer. For that, you’ll need to figure out who your target audience is. Is it college students? Celebrities? At-home moms? Whatever the case, use colors, fonts, and visuals relevant to your audience in a way that is consistent with your overall brand.
Be attentive to the minutest of details
People would be wary of visiting a home-based salon. They might think the atmosphere may not be professional enough, or you may not have all the items available in a regular salon. Prove them wrong. Make sure your home salon is spotless, well-lit, and welcoming — better than a regular one. Then take pictures of it and showcase it on social media. You could even do a live video on Facebook to give everyone a virtual tour of your home salon. You could introduce your professional staff and show everyone they have the best training and several years of experience under their belt.
A few parting thoughts
Every salon may not necessarily have the same target audience. That’s why your marketing mix will be different from another home beauty salon. Therefore, there’s no universal formula for every home-based salon, which means you’ll have to experiment with a number of marketing strategies to narrow down which ones work best for you.